Part of it has to do with living in an era when there's so much entertainment available, genuine entertainment, and figuring out how fiction is going to stake out its territory in that sort of era. You can try to confront what it is that makes fiction magical in a way that other kinds of art and entertainment aren't. And to figure out how fiction can engage a reader, much of whose sensibility has been formed by pop culture, without simply becoming more shit in the pop culture machine. It's unbelievably difficult and confusing and scary, but it's neat. There's so much mass commercial entertainment that's so good and so slick, this is something that I don't think any other generation has confronted. That's what it's like to be a writer now. I think it's the best time to be alive ever and it's probably the best time to be a writer. I'm not sure it's the easiest time.
From the Salon interview.
Update [16th Sept.]: The Ziegler revenge. [Via] Perhaps I need to add that I think Ziegler's piece is pretty vile. Do read the Valve post linked alongside.